Is the allure of Hollywood stardom on the wane as a marketing factor? In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us, adds BTS, in a press release. Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook.". Her trajectory as an up-and-coming style star has been thrilling to watch as well. Its exactly like a global ambassador Ad Choices. Winter wardrobe essentials: Must-have clothing and accessories for the chilly weather, Tiffany & Co. unveils transformed New York City flagship, Louis Vuitton announces Zendaya as latest ambassador. K-Pop stars BTS have been announced as the latest global ambassadors of fashion house Louis Vuitton. "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. Actress Deepika Padukone has become the first ever Indian brand ambassador of luxury brand Louis Vuitton. The secret ingredient is youth subcultures, A new milestone for Massimo Giorgietti's Fantastic Green 1 project, In America, demand for Yeezys is rising sharply, Kanye West's sneakers are among the most sought-after online, despite infamous controversy, Chanel is also targeting the sneaker market, Jimmy Choo launches capsule collection dedicated to Sailor Moon, The fairy-tale imagery of Collina Strada x Vans, Scribbled sneakers and T-shirts with butterfly prints, After 23 years since the launch of the first BAPE STA on the market, All the best footwear of this fashion month, The defeat of sneakers and the great classics comeback, plus frogs. by Her World Team / April 24, 2021. Louis Vuitton unveils Deepika Padukone as first Indian brand ambassador, Actor Deepika Padukone has been appointed Louis Vuitton's first ever Indian brand ambassador, the French. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, RM, Jimin, V, and Jungkook are their latest house ambassadors. "We're excited to bring customers even closer to their beloved band in a way only McDonald's can through our delicious food when we introduce the BTS signature order on our menu next month. By Evan In common with other European luxury houses, including Dior and Valentino, Vuitton has sought to tap into the global popularity and youth appeal of K-pop stars, naming them as ambassadors who wear and promote their clothes. The industry leader for online information for tax, accounting and finance professionals. BTS has joined Louis Vuitton as global brand ambassadors. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. Reuters, the news and media division of Thomson Reuters, is the worlds largest multimedia news provider, reaching billions of people worldwide every day. 2023 The Hollywood Reporter, LLC. A strong social media presence is essential for the new breed of ambassador, says Thomas Repelski, co-founder of marketing platform Lefty. By signing up you agree to our User Agreement and Privacy Policy & Cookie Statement. pic.twitter.com/WzRHWb3piB, Louis Vuitton (@LouisVuitton) April 23, 2021, In a statement, Louis Vuittons Mens Artistic Director, Virgil Abloh says that he spent time with the group to go over creative visions and ideas for the brand, though he stopped short of revealing what exactly the guys have in store. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Presenting the collection on the iconic Jamsugyo Bridge over the Hangang River beautifully captures Louis Vuittons long-standing relationship and shared values with this cosmopolitan city.. I would bet that Louis Vuitton has a BTS capsule collection in the pipeline, and if I were to bet even further, it might even be a collaboration with each of the artists. Korean traditional music mingled with contemporary pieces to set the background. The way in which Louis Vuitton engages its stars could be called "eclectic" - in a fashion world where brands tend to focus on very recognizable general archetypes, Louis Vuitton's is the proverbial "wide net" in whose meshes one finds both Timothe Chalamet and the protagonist of the latest Netflix series, and various YouTubers and influencers mixed with filmmakers, celebrities from Asian markets such as China, Thailand or South Korea. The world was in one of the thickest, hardest stretches of the COVID pandemic. Finally, there is her keen instinct for fashion as a means of activism: As just one example, for her appearance at last years U.S. Open, where she won her third Grand Slam title, Osaka wore a series of protective face masks powerfully honoring Black victims of police brutality. Everything You Need to Know About the 2023 Met Gala, Forget Stealth Wealth, Im Here For Kooky Luxury, Only Rihanna Could Pull Off a Fur Coat With a Trucker Hat. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Fellow Blackpink members have ambassador deals of their own, too: Lisa at Celine, Jennie at Chanel and Ji-soo at Dior. Blackpinks Lisa accrued $1.37 million in media impact value for Celine, more than the houses own channels. In Ghesquires words: Naomi is an exceptional woman who represents her generation and is also a role model for everyone. Thanks to the success ofSquid Game, her experience with the fashion house that catapulted her to new heights in the fashion world has come full circle and we love to see it. Zendaya has been announced as the newest face to join the Louis Vuitton family WORDS Elyssa Kostopoulos PHOTOGRAPHY Mert Alas & Marcus Piggot for Louis Vuitton PUBLISHED Fri, 21 Apr 2023 - 6:00 pm If Zendaya ever asked us, Louis Vuitton is pleased to welcome members RM, Jin, SUGA, j-hope, Jimin, V and Jung Kook. Only qualifying to enter her first Grand Slam tournament in 2016, within two years, the Japanese-American player had won both the U.S. Open and the Australian Open; in 2020, she became the highest-earning female athlete in the world. Zendaya is the newest Louis Vuitton H ouse Ambassador. While a third person wrote, "OUR 7 KINGS ". Please see our privacy policy for more information. Its the latest in a long list of world-renowned locations and landmarks across the globe where Louis Vuitton has staged shows. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. Factbox: Why are Hollywood writers threatening to strike? They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. SEOUL, April 29 (Reuters) - LVMH's (LVMH.PA) top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. House Ambassador is highest title at Louis Vuitton btw!! Top Western fashion influencer Chiara Ferragni, by comparison, has 23 million followers and a far lower engagement rate of 3 per cent (although still above the Instagram average of 2 per cent.) Email us at feedback@voguebusiness.com. Prada Ambassador Subscribe for full access to The Hollywood Reporter. "Following a strong collaborative relationship with the Maison the award-winning actress begins an exciting new chapter of her journey with Louis Vuitton," the fashion house announced in a press release. Here is a list of K-pop stars who have fronted high-end fashion brands. As part of louis vuitton brand ambassador list the This is definitely the situation that we see in the conversations we have with our clients, and it wasnt the case a few years ago.. Hoyeon walked theLouis Vuitton Spring 2017 ready-to-wear showin Paris, also taking part in the campaign for the collection. Blackpinks Lisa has more than 52 million followers on Instagram and an engagement rate of almost 10 per cent, according to data from Lefty. HoYeon Jung is the newest global ambassador for Louis Vuitton. Since its premiere on September 17, the K-drama has taken over the world, producing a new crop of superstars so the timing of Louis Vuitton's announcement is more than perfect. Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants.. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. All rights reserved. The deal was BTSs first sponsorship deal with a luxury house, which is significant, he says. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. "BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, Chief Marketing Officer of McDonald's USA. = GORGEOUS" one fan wrote in the comment section. Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! ", Though India has not been a traditional target for the luxury sector, the. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. Aside from their chart-topping music, BTS has quickly become an influential fashion force as well, with entire Reddit threads and Instagram accounts dedicated to their style. To receive the Vogue Business newsletter, sign up here. If you can get even 5 or 10 per cent of those to hit, youre going to be able to build your base and mitigate some of that risk of failure.. Unlike decades past, more ambassadors will co-create with their brand partners, he believes. While the guys are no stranger to high fashion they were outfitted in Gucci for their Dynamite video, and have sported everything from Dior to Saint Laurent in other appearances this is the first time they are teaming up officially with a fashion house. The most comprehensive solution to manage all your complex and ever-expanding tax and compliance needs. The exhaustive list of BTS brand collaborations proves the boys supremacy in the global entertainment scene. The Maisons latest touchdown in While Osakas taste for wearing agenda-setting labels has spanned the likes of Comme des Garons and Sacai in the past, she first wore Louis Vuitton for her appearance on the cover of Vogues January issue, which debuted last month. From Louis Vuitton naming BTS as its global brand ambassador to fan-favourite girl-group Blackpink collaborating with legendary brands like Bvlgari and Dior, It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. Mert and Marcus. Posts on Twitter and Instagram announcing Louis Vuittons partnership with BTS topped half a million within a few hours. Unfortunately for Pinault, it depends on performance, The unnecessary controversy over Elly Schlein's image consultant. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. As well as being regularly photographed sporting Louis Vuitton outfits and bags, Padukone has previously modeled for the brand. Louis Vuitton has officially revealed Zendaya as the maisons newest house ambassador, becoming the face of their iconic Capucines bag. Not only is she an ambassador for Louis Vuitton but she is also a face of LOreal, Chopard and Mot & Chandon. The 36 As part of the new partnership, Jungkook, J-Hope, V, My association with Louis Vuitton is the latter. Brands want to work with more than just a face. Let us slide into your DMs. You can unsubscribe at any time. Louis Vuitton taps BTS as brand ambassadors K-pop superstars BTS have been named Louis Vuitton's latest brand ambassadors. She joins Zendaya, Hoyeon, & J-hope in the list! The series will be set in the same universe as the original show. SUGA's Sweet as Honey Monogram. We want to hear it. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Rolling Stone is a part of Penske Media Corporation. The Capucines handbag, which was launched a decade ago and is named after the Paris street where Louis Vuitton opened his first store in 1854, has become a defining silhouette for the luxury fashion house. Use of this site constitutes acceptance of our User Agreement and Privacy Policy and Cookie Statement and Your California Privacy Rights. In the. Its not a one-hour photoshoot but an ongoing relationship, he says. The Golden Globe- and Emmy-winning actress was recently seen sitting in the front row at the Louis Vuitton Womens Fall-Winter 2023 show in Paris last month. All quotes delayed a minimum of 15 minutes. Louis Vuitton Spring 2017 ready-to-wear show, Squid Game Star Hoyeon Jung on Her Rapid Rise, BLACKPINKs Jennie, and Whats Next, The Squid Game Director Gave a Major Update About Season 2, Loved Squid Game? South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. "LV X BTS ? Check this out: 2023 Cond Nast. Throughout the Kusama-inspired collection, there are colorful faces, flowers, infinity dots and nets and more. After news of Hoyeon's new role broke, Nicolas Ghesquire, the house's artistic director of women's collections, took to Instagram to discuss the new partnership. If I buy something I want it to really last me. On Saturday the creator and director of 2021s Netflix hit drama Squid Game Hwang Dong-hyuk participated in the show scenography. She joins Zendaya, Hoyeon, & J-hope in the list! A watch company initially hoping to tap Serena Williams as its ambassador decided to partner with her coach instead. "There are some things that are aspirational and then there are some things that are just completely out of your orbit. Things were bleak in August 2020. In 2020, she became the first Indian actor to feature in a campaign for the label, posing for a. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. I am in awe of Naomi, she stays true to herself and doesnt compromise on her values.. Over the past decade K-pop stars have benefited from the Hallyu wave, the phrase that sums up the popularity of Korean pop culture and entertainment overseas. It is such an honor to work with Nicolashes a designer I admire so much and we share a mutual love of Japanese culture and style. Few Western celebrities have the same vast and dedicated followings as K-pop stars, says Repelski. The delicious order includes 10-piece chicken McNuggets, medium World Famous fries, a medium drink and sweet chili and cajun dipping sauces inspired by recipes from McDonald's South Korea. [1/5]Models walk on the runway during Louis Vuitton's Pre-Fall 2023 Women's Collection show on a bridge over Han river in Seoul, South Korea, April 29, 2023. The epicenter of runway news, street style, and emerging trends. In one of the highest profile events since chairman and CEO Pietro Beccari started at Louis Vuitton earlier this year, the runway on the lower level of the double-decker Jamsu bridge that spans the Han River was bathed in blue shadows. I am thrilled to have Louis Vuittons first-ever Prefall fashion show in the vibrant capital city of Seoul, showcasing Artistic Director Nicolas Ghesquires vision for the collection, says Pietro Beccari, Chairman and CEO of Louis Vuitton, ahead of the show. Speaking of Squid Game, the popular Netflix shows director, Hwang Dong-Hyuk, is collaborating with the French luxury brand for its inaugural pre-fall fashion show. To revisit this article, visit My Profile, then View saved stories, To revisit this article, select My Account, thenView saved stories, Sign up to our newsletter for a truly global perspective on the fashion industry. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, Models walked the 795 metre bridge, where traffic was stopped for 24 hours, wearing fitted, sporty designs with geometric patterns designed by Nicolas Ghesquire, artistic director of womens collections at Louis Vuitton. The deals speak to the broad appeal of these musicians, particularly in the US and Asia-Pacific, two key growth markets for luxury brands, particularly during the pandemic, says Avery Booker, chief operating officer at Content Commerce Insider, who has more than a decade of experience in global luxury market forecasting and digital marketing. But today, ambassadors are required to feature across more diverse marketing channels, where movie stars dont always count for much. Enter your email to receive editorial updates, special offers and breaking news alerts from Vogue Business. As part of the new partnership, Jungkook, J-Hope, V, RM, Jin, Suga and Jimin will be teaming up with the French fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances. ", BTS Says They're Looking 'at the Positive Side' After Losing First Grammy Nomination, BTS Shares Experiences of Racism as They Denounce Anti-Asian Attacks: 'We Feel Grief and Anger', BTS' Jungkook Turns Up the Heat in Sexy Abs-Baring Photo Shoot as Calvin Klein's New Global Ambassador, BTS Members: Everything to Know About the K-Pop Supergroup, BTS' J-Hope Begins Process to Join South Korean MilitaryAfter Legally Deferring for Years. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. Deepika Padukone poses during a promotional event for her new movie "Gehraiyaan" in Mumbai, India, in February 2022. The promotion, aptly titled "BTS Meal," begins on May 26 and will be available in over 50 countries, including the United States. This content can also be viewed on the site it originates from. How to make Nike's Air Max Day relevant again? With a new chapter as an ambassador for the storied French fashion house, it seems Osakas style journey is just getting started. Pharrell Williams Named Men's Creative Director at Louis Vuitton, Succeeding Virgil Abloh, BTS Member Jin Completes Basic Military Training in South Korea and Tells Fans He's 'Having Fun', BTS' Most Generous Moments: From Million-Dollar Donations to Sharing Acts of Kindness, BTS Signs Five Projects with Disney Including Docuseries, Concert Film, Reality Show and More, BTS Makes the World Their Art Gallery with New Google Street View Tour, Women Changing the Music Industry Today: 'I Deserve the Spotlight', BTS' J-Hope Reveals 'Pressure' of Solo Debut, Says RM Was First Person to Listen, McDonald's Is Teaming Up with BTS to Offer the K-Pop Group's Favorite Order Globally, The Hottest Celebrity Fashion Launches You Should Be Shopping Right Now, A Timeline of the Jonas Brothers' Careers, BTS Visit White House to Discuss Asian Inclusion and Representation as They Call Music a 'Unifier', BTS Announce Temporary Hiatus to Work on Solo Projects: 'We're Trying to Find Our Identity'. Teen Vogue may earn a portion of sales from products that are purchased through our site as part of our Affiliate Partnerships with retailers. Others recommend keeping an eye on emerging talent on popular platforms like Netflix. As brands create content across more diverse ad channels, theyre moving away from traditional Hollywood stars in favour of multifaceted, digitally savvy entertainers such as South Koreas BTS. Last week alone saw Louis Vuitton sign on boy band BTS as house ambassadors, and Tiffany & Co. tap Blackpink singer and recent solo artist Ros as its new global ambassador. April 20, 2023 11:43am. India's latest box office smash 'The Kashmir Files' exposes deepening religious divides, "I'm a very practical, pragmatic person in reality, but I keep having to pinch myself because I can't believe this is real," she added. J-Hope, Jungkook, Jin, Suga, V, Jimin, and RM will collaborate with the luxury brand on special projects and are expected to be dressed in bespoke clothes in their forthcoming appearances, reported Independent. The 36-year-old Bollywood star's role was unveiled as part of a new handbag campaign, which sees her joining Emma Stone and Chinese actor Zhou Dongyu in a series of promotional shots. Let us keep you up to date with our weekly MiNDFOOD e-newsletters which include the weekly menu plan, health and news updates or tempt your taste buds with the MiNDFOOD Daily Recipe. The stars of the future who will be appointed as brand ambassadors will combine entertainment with marketing and play a more active role in promoting the brand, says Booker. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. Are branded virtual worlds the new marketing terrain? "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. This strategy tends to create a strong association between stars and brand even when the clothes that are actually worn do not possess the explicit Louis Vuitton signature: unlike Chanel, Louis Vuitton looks may be less clearly identifiable, but the stars who wear them are, and the association works. It can be risky to put all your eggs into one or two baskets. So the idea would seem to be to try to intercept the attention of increasingly young and international markets, without limiting itself to an overly specific image capable of having the best parts of old and new celebrity culture. Watch These Similar Movies & Shows Next. Fees for talent could well skyrocket, predicts NYUs Watson. LVMH's top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market.
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